Strategy is a meaningful, realistic roadmap with guiding principles that determine the go and no go decisions along with the priorities needed to accomplish the desired goals.
Hopes, dreams, greater good, inspiring change–the things vision is made of. It is a focus on what matters most that invites innovation. The vision is about tomorrow and what can come of it for the company and all who work toward the vision. 5 SMOOTH STONES’ visioncasting is uplifting and illuminating.
Vision, mission, values, and strategy are well-established principles. Look around and you’ll find slightly different definitions and applications. Generally speaking, the concepts are fairly consistent. HOWEVER, once all the brain work is done how does a company actually execute and put into practice. 5 SMOOTH STONES helps oversee your implementation and execution through project management consultation.
We don’t know Lisa but I love her definition. “Intuitive by design, marketing matches the right message/cause to the right person. Finding someone who has a personal connection with your product, service or cause in a way that is unobtrusive and inviting. Marketing can be as simple as networking at an event or as complex as a multi-million dollar global campaign that integrates print, digital, PR, social media and broadcast delivering a specific message with one unified goal.” Lisa Buyer – President and Chief Executive Officer, The Buyer Group
Early in my career Doc advised me that the conversation between host and listener must be deeply personal, that the listener must feel that he/she is being individually addressed. The relationship I have developed with my listeners over the years applying the techniques taught me by Doc have been instrumental in expanding my show from one affiliate to near 200 across America with no end in sight. Whether you’re new to the mic or a seasoned veteran, the words on these pages will help you flourish.
Tim is the real thing – smart, creative, hardworking and ready to think outside the box. I worked with him at several different companies and every time I was impressed by his imagination and his programming savvy.
…an outstanding strategist and truly knows how to use perceptual and music/programming research as a valuable tool for decision-making. At each of the stations we have worked with Tim, the stations he oversaw were successful in accomplishing their stated goals.
If you get a chance, take the time to get to know this remarkable man.
Tim “Doc” Maranville quickly went from being my Program Director to my mentor at KVIB, and for years after we both left the radio station, I’ve continued to look to Tim for advice & guidance.
Tim is an exemplary role model and mentor to up-and-coming radio talent. I have sought his advice and expertise on numerous broadcasting topics and he has always provided outstanding guidance and recommendations for me.