5 SMOOTH STONES

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Strategy

The roadmap

Vision

Your tomorrow today

Development

implementation and execution

Marketing

Right message – Right person

Strategy

5 SMOOTH STONES helps you develop a complete strategy for your business, services and/or products (life plans, too). An actionable game plan.

Strategy is a meaningful, realistic roadmap with guiding principles that determine the go and no go decisions along with the priorities needed to accomplish the desired goals.

It's a War!

It’s right there in the word! The Greek word is strategia which means “office or command of a general,” from strategos “general, commander of an army,” The point is that strategy is a very strong word for an approach to a very strong plan.

Tactics Have It!

Tactics are the nuts and bolts of a strategy. Tactics are truly the most fun part of a strategy…except accomplishing the goals!

It's Like Legos, only different

Strategy is not mission or vision or values. Strategy is a way in which to assemble the building blocks of your success.

Vision

When you’re surrounded by a forest of trees it’s difficult to see. Even when you are able to see, your vision may be clouded. 5 SMOOTH STONES is like your virtual dose of Clear Eyes.

Hopes, dreams, greater good, inspiring change–the things vision is made of. It is a focus on what matters most that invites innovation. The vision is about tomorrow and what can come of it for the company and all who work toward the vision. 5 SMOOTH STONES’ visioncasting is uplifting and illuminating.

Perfect Sense

It’s in the Bible! “Hope deferred makes the heart sick, but a longing fulfilled is a tree of life.” (Proverbs 13:12)

Mission & Values

Vision and mission are often confused and, in fact, interchanged by some organizations. Mission is what a company is doing today. It is more of the to-do list motivator where vision encompasses the ideas and passions for tomorrow that will drive what you and your company do today (mission). Values often prescribe boundaries for executing the mission. They are the loose ground rules of mission. The vision should bathe you in passion every time you read it.

The Desolate Road

Stagnation, antiquated processes, no purpose, feeling uninspired are all words describing the desolate, bleak road to no where. Turn that car around now! Dive into 5 SMOOTH STONES’ visioncasting experience.

Development

“In all toil there is profit, but mere talk tends only to poverty.” Proverbs 14:13

Vision, mission, values, and strategy are well-established principles. Look around and you’ll find slightly different definitions and applications. Generally speaking, the concepts are fairly consistent. HOWEVER, once all the brain work is done how does a company actually execute and put into practice. 5 SMOOTH STONES helps oversee your implementation and execution through project management consultation.

Connect The Dots

5 SMOOTH STONES accelerates in the ability to take big concepts like vision and marry them to mission and values and express the union in exceptionally practical and actionable strategy.

Actionable results

Once a practical strategy is expressed, The 5 SMOOTH STONES team partners with your leaders to examine your organizations resources and to develop a step-by-step action plan to achieve the goals.

A Living Plan

Scream it out loud! Scope Creep! (that’s biz lingo for off track) 5 SMOOTH STONES continues to work with you and your leaders (if you have ’em) to keep you on track AND to periodically re-examine the core values of the plan and make appropriate adjustments.

Marketing

In the comprehensive act of finding out who you are, where you’re going, how you’ll get there, 5 SMOOTH STONES develops the “how and where you express it” plan for you.

We don’t know Lisa but I love her definition. “Intuitive by design, marketing matches the right message/cause to the right person. Finding someone who has a personal connection with your product, service or cause in a way that is unobtrusive and inviting. Marketing can be as simple as networking at an event or as complex as a multi-million dollar global campaign that integrates print, digital, PR, social media and broadcast delivering a specific message with one unified goal.” Lisa Buyer – President and Chief Executive Officer, The Buyer Group

Message

5 SMOOTH STONES will work with your team to create the best messaging for each channel and respective target.

Media

Social Media, Traditional Media, Direct Mail, Flyers, Networking, Email campaigns, Outdoor, Partnerships, Digital distribution. We understand them all. Of course, in our ever changing media landscape there are always new opportunities. 5 SMOOTH STONES has substantial national networking and marketing connections to help us get your marketing done.

Massage

in 1967, Marshall McLuhan wrote the book “The Medium is the Massage.” This Message is not that! 5 SMOOTH STONES continually adjusts your marketing mix to actively push results.

TESTIMONIALS

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(951) 708-02020