Strategy is a meaningful, realistic roadmap with guiding principles that determine the go and no go decisions along with the priorities needed to accomplish the desired goals.


Strategy
Vision
Development
Marketing
Hopes, dreams, greater good, inspiring change–the things vision is made of. It is a focus on what matters most that invites innovation. The vision is about tomorrow and what can come of it for the company and all who work toward the vision. 5 SMOOTH STONES’ visioncasting is uplifting and illuminating.
Vision, mission, values, and strategy are well-established principles. Look around and you’ll find slightly different definitions and applications. Generally speaking, the concepts are fairly consistent. HOWEVER, once all the brain work is done how does a company actually execute and put into practice. 5 SMOOTH STONES helps oversee your implementation and execution through project management consultation.
We don’t know Lisa but I love her definition. “Intuitive by design, marketing matches the right message/cause to the right person. Finding someone who has a personal connection with your product, service or cause in a way that is unobtrusive and inviting. Marketing can be as simple as networking at an event or as complex as a multi-million dollar global campaign that integrates print, digital, PR, social media and broadcast delivering a specific message with one unified goal.” Lisa Buyer – President and Chief Executive Officer, The Buyer Group