5 SMOOTH STONES undertook the 2020 re-election campaign of Mayor Pro Tem, Crystal Ruiz. With so many distractions around the national election and the COVID-19 pandemic, Crystal Ruiz needed an assist in message focus, campaign cohesiveness, aggressive marketing, and campaign vision.
Mayor Pro Tem of San Jacinto, Crystal Ruiz
First Stone
Second Stone
A candidate in the middle of a campaign is very busy so we met Crystal and her husband, Chuck, for dinner to discuss her needs and concerns. Over tacos and burritos a vision, mission, and plan was hatched.
Third Stone
The human act of voting is one of memory recall. 5 SMOOTH STONES enhanced the existing phrase to make it memorable during the act of voting. The Mayor Pro Tem became ready, reliable, Ruiz.
Fourth Stone
A resource inventory was taken and, based on those resources, a content creation and execution plan was immediately developed. An express project plan was hatched (we had five weeks left in the campaign) and the messaging was adopted and on-the-fly content was created.
Fifth Stone
Crystal Ruiz was re-elected to the San Jacinto City Council on November 3, 2020.
The Elements
Based on limited budget (local Council race), 5 SMOOTH STONES put together multiple attacks to increase saturation of the campaign messaging.
- Endorsements
- A focus on endorsements given her impeccable records over 8 years of city council service in the city of San Jacinto.
- Affiliations
- As the only candidate regularly called to Washington D.C. as an advisor to the president, 5 SMOOTH STONES created a Donald Trump affiliation campaign string.
- Organic Social Media
- Through strategic response, outreach, and sharing opportunities, Crystal’s Social Media presence grew by 8000%.
- Rich Written Content
- With the help of 5 SMOOTH STONES, Crystal became a formidable blogger and is on her way to Internet Influencer. Content explaining her record, leadership, hopes, dreams, and issues were created and published in multiple channels.
- Email Campaigns
- Email campaigns were used to continue market saturation of the Crystal Ruiz impactful message.
- Videos
- A series of video campaigns were created utilizing unique messaging tools.
- Events
- Despite the restrictions of COVID-19, the appearance schedule of the candidate was increased.
- Donor Opportunities
- The increased activity in all channels opened up doors for donor activity from individual contribution to major campaign financing.
- Paid Digital
- A nominal schedule was placed with the local online news service to further enhance saturation.
TESTIMONIALS
Mark Walters-Syndicated Host of the Armed American Radio and Armed American Radio Daily Defense programs, author and magazine columnist
Early in my career Doc advised me that the conversation between host and listener must be deeply personal, that the listener must feel that he/she is being individually addressed. The relationship I have developed with my listeners over the years applying the techniques taught me by Doc have been instrumental in expanding my show from one affiliate to near 200 across America with no end in sight. Whether you’re new to the mic or a seasoned veteran, the words on these pages will help you flourish.
John Parikhal – Partner at Breakthrough Management LLC
Tim is the real thing – smart, creative, hardworking and ready to think outside the box. I worked with him at several different companies and every time I was impressed by his imagination and his programming savvy.
Bruce Fohr – Owner, FMR Associates, Inc.
…an outstanding strategist and truly knows how to use perceptual and music/programming research as a valuable tool for decision-making. At each of the stations we have worked with Tim, the stations he oversaw were successful in accomplishing their stated goals.
Rob Trygg – Owner, Creative Voice Productions
If you get a chance, take the time to get to know this remarkable man.
Albert Lineses III aka AL3 – 3x National DJ Champion & The Official DJ of the UFC
Tim “Doc” Maranville quickly went from being my Program Director to my mentor at KVIB, and for years after we both left the radio station, I’ve continued to look to Tim for advice & guidance.
Dr. Debra Brittain (Britt) Davenport – President, Davenport Public Relations & Debra Davenport Couture
Tim is an exemplary role model and mentor to up-and-coming radio talent. I have sought his advice and expertise on numerous broadcasting topics and he has always provided outstanding guidance and recommendations for me.
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Call 5 SMOOTH STONES to discuss details!
(951) 708-0220